AI has the potential to improve social media in many ways, there are also significant risks associated with its use. It is important for social media platforms and policymakers to carefully consider these risks and take steps to mitigate them as AI technology continues to evolve.
- AI will assist in the creation of content.
Forrester predicts that AI software will grow 50% faster than the overall software market by 2023. Businesses can use AI content generation software, such as ChatGPT, CopyAI, and Jasper, to create social media posts.
- Social audios will grow in popularity.
Despite the fact that audio is not new, its presence on social media is. Audio only uses the human voice to reach its audience, allowing people to listen on the go.
- Customer service is becoming an important aspect of social media.
People gradually began to use social media as a customer service platform as they realized they could contact businesses directly. Customers post questions or complaints, and businesses respond.
- Local targeting will expand.
Companies can attract local customers by using location-based targeting. Geotagging in social media content to reach a specific audience is a common way to find locals.
- Augmented reality will become commonplace.
Other technologies, such as virtual reality (VR) and augmented reality (AR), will integrate with social media, increasing customer engagement. While VR adoption is still in its early stages, AR is now being used on Instagram and Snapchat to enhance the visuals shared. Snapchat, for example, uses augmented reality in all of its photo filters to transform people into animals, make them appear to be wearing makeup, sunglasses, or have other appearance changes.
- TikTok will grow in popularity.
TikTok is also a good platform for businesses to advertise using short-form videos, which are popular among younger generations. TikTok also has ad and business profile tools to help it expand its platform.
- Video content will remain dominant.
Companies are using live-streaming to interact with customers. These videos can tell a story, demonstrate a product, promote events, or share other company communications. According to Hootsuite, the length of social media videos should be around a minute.
𝗗𝗮𝗻𝗴𝗲𝗿𝘀 𝗼𝗳 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲
1. JOB LOSSES AS A RESULT OF AI AUTOMATION
As AI-powered job automation becomes more prevalent in industries such as marketing, manufacturing, and healthcare, it is becoming a pressing concern. Between 2020 and 2025, 85 million jobs are expected to be lost to automation, with Black and Latino workers being particularly vulnerable.
2. ARTIFICIAL INTELLIGENCE-BASED BIAS
AI bias in various forms is also harmful. According to Princeton computer science professor Olga Russakovsky, AI bias extends far beyond gender and race. AI is developed by humans — and humans are inherently biased — in addition to data and algorithmic bias (the latter of which can “amplify” the former).
3. ETHICS AND GOODWILL ARE DYING AS A RESULT OF AI
The rapid rise of the conversational AI tool ChatGPT lends weight to these concerns. Many users have used technology to avoid writing assignments, jeopardizing academic integrity and creativity. OpenAI even used underpaid Kenyan laborers to perform the work in an attempt to make the tool less toxic.
4. ARTIFICIAL INTELLIGENCE-BASED AUTONOMOUS WEAPONS
Technological advances have been used for military purposes. When it comes to AI, some people are eager to act before it’s too late: in a 2016 open letter, over 30,000 people, including AI and robotics researchers, argued against investing in AI-powered autonomous weapons.
5. FINANCIAL CRISES CAUSED BY AI ALGORITHMS
The financial industry has become more open to the incorporation of AI technology into everyday finance and trading processes. As a result, algorithmic trading may be to blame for the next major market financial crisis.